Toxicity 10

Posted: October 2, 2013 in Toxicity
Tags: , , , , , , , , ,

By Glen

As the band finally lands on European soil, and UK fans finally lays hands on Such Hot Blood, The Airborne Toxic Event continues to deliver Hell and Back surprises. Meanwhile, the internet wonders: how come the world doesn’t get TATE’s greatness.

Hell and Back by The Airborne Toxic EventA Hell of a Gift

For the past two weeks, Airborne fans have been ODing on a slightly tinny (but much appreciated and highly circulated) radio recording of surprise TATE single Hell and Back, while wondering when the tune would be available for purchase.

SURPRISE!

Not only did the wait come to an abrupt, unannounced end, but the band has once again gone above and beyond for their followers by releasing it free of charge, as a download through the band’s Soundcloud page.

The release was preceded by the appearance of the single’s album art on a number of websites, a shiny red apple clearly hearkening back to Adam and Eve. Like the biblical characters, the song’s narrator finds himself helpless to resist the illicit lure of an irresistible temptation, though he knows it will lead only to a living hell.

Just as surely, the free song has proven irresistible to fans, who’ve widely praised the band for making it freely available – proving once again that this is a band that gives back to its supporters. It’s not the first time they’ve done so, either, having previously offered free b-sides This Losing (with the Calder Quartet, e-mailed to anyone who purchased the Changing single), and Goodbye Horses (a free gift for joining The Airborne Toxic Event e-mail list).

On a wider scale, it reflects the band’s unflagging commitment to keeping things affordable for fans. With ticket prices that are obscenely low, and merchandise that is priced well below industry standards, they are clearly not in it for the money. It’s seriously refreshing, and a significant part of their appeal. Certainly, it makes it easier for those of us who find ourselves compelled to purchase every release, attend every show possible, and have an Airborne shirt for every day of the week (ahem).

On the other hand, there are those among the fan base who actually wouldn’t mind if the band got a little more selfish with regard to their pricing. First off, the band members deserve to be properly compensated for their stellar work. Beyond this, in the interest of seeing the band enjoy a long and fruitful career, it’s important that they generate enough income to keep the Airborne operation viable long-term. Without any inside knowledge of the band’s financial picture, I have no way of knowing if this is a valid or pressing concern – perhaps it’s not, and they are prepared to continue indefinitely at current revenue levels. But I do know that, as much as we appreciate the low prices and occasional freebie like Hell and Back, many of us wouldn’t bat an eyelash at paying $30 for a show rather than $20 or less, if it helped ensure that we’ll be able to enjoy their work for many more years to come.

Why Aren’t They Bigger?

Continuing with this theme, Gigwise recently published a list of 13 Brilliant Bands That Really Should Be Huge, But Sadly Aren’t. They prove they know their stuff by including TATE alongside acts such as Metric, Crystal Fighters and Okkervil River.

The Airborne Toxic Event: Huge sweeping strings, epic and grandoise choruses and an approach that falls somewhere between The Killers and Arcade Fire. Alas, if only they had the same following.

Meanwhile, there’s been a lively discussion on the TATE forum, as fans debate how things might change if Airborne ever gets big enough to fill arenas. Drop by and weigh in!

Timeless in Rochester

On the fall US tour, the band frequently preceded their evening shows with daytime acoustic sets for local radio stations – stations like Rochester’s The Zone 94.1. Here’s a taste of the 3-song set.

These brief performances usually go unannounced by the band, so if TATE is coming to your town, be sure to keep your ears tuned to the station that’s presenting the concert, in case there’s a same day announcement of an opportunity to see them in a more intimate setting.

Such Hot Blood Euro Booklet

With the European edition of Such Hot Blood having grown by two songs, the CD booklet has expanded by four pages. With my copy having arrived as I write this (thanks Corina!), here are the new pages, which draw heavily from the Timeless video:

The Airborne Toxic Event's Such Hot Blood Booklet: Dublin

The Airborne Toxic Event's Such Hot Blood Booklet: The Way Home The full lyrics of new songs Dublin and The Way Home can be found here.

Toxic Gold

We close with your weekly dose of Toxic Gold. With The Airborne Toxic Event currently storming through Europe, we’re looking back at their legendary 30 Shows in 30 Days UK Tour from back in 2008. Throughout that epic run, the band filmed daily video blogs for NME. Here’s the first one. We’ll be sharing one per day throughout the Euro tour leg on the This Is Nowhere Facebook page – so if you haven’t already given us a ‘Like,’ there’s no time like the present!

Glen, Fan of The Airborne Toxic Event Glen is the founder and editor of This Is Nowhere. He’s grateful for an understanding wife and kids who indulge his silly compulsion to chase a band all over the Pacific Northwest (and occasionally beyond) every time the opportunity arises.

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Comments
  1. Outstanding comments and observations. My wife just recently asked if I believed the bad would make it “big” and I remembered back to the time when a little four man group out of Athens GA broke on the scene and they worked and worked and worked until the rest of the world recognized their genius…same principal will apply here

    Like

  2. Jade says:

    Have you been able to get a copy of the songs Dublin or the Way Home. I’m looking to buy both mp3s off someone.

    Like

  3. Matt says:

    I had no clue there was a studio version to This Losing! I love it. They are as appreciative of us as we are of them. What great people.

    Like

    • Hey Matt, there’s actually 2 studio versions! The first was a bonus track on the deluxe version of the first album, and the second was available if you bought the Changing single. That last version is my favorite! Mikel just screams “This Losing!” a bunch of times at the end. It’s awesome!

      Like

  4. Matt says:

    I had the original this entire time from the deluxe version, but then I heard this one and instantly it became my favorite version. I really like how he changed the line from “have it your way” to “wrecked in the worst way.” It’s always been one of my favorite TATE songs, even more so now!

    Like

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